Ultra Liquors was established in 1985 and has always operated according to three core values: Value, Family, Simple.

Everything we do is about providing our customers with:

More choice

More discounts

More service

More satisfaction

We have been rated by AC Nielsen as one of the top three retail liquor chains by volume in South Africa, enabling us to offer the most competitive pricing in the industry.

We have also been awarded the PMR Africa Golden Arrow award in the national retailer's category, voted best liquor store in South Africa by the readers of The Star newspaper, and were awarded a certificate for being one of the top 300 companies in S.A. for our contribution to the growth in the economy and job creation by the DTI.